Recently, we launched an Indiegogo campaign to help raise funds to support expansion to Tucson – a city of more than 500,000 people left without a freestanding birth center after the closure of the beloved El Rio Birth Center earlier this year. We heard and felt the heartbreak from the Tucson community upon suffering this loss and decided, after almost 10 years as a singular location in Phoenix, to expand to Tucson and fulfill the need for a freestanding birth center.
Anyone who has ever set foot in a birth center knows they are an integral part of communities. And they often rely on community support to be born and subsequently thrive. We see building a birth center as the modern-day equivalent of a barn-raising, where people come together to create something that is vital to their community. It truly takes a village, and we are grateful for the support in many forms that we have received thus far!
A few things to understand about birth centers and why we are asking for community support through a fundraising campaign to get Babymoon Inn of Tucson off the ground:
Birth center profits are lower than most healthcare organizations, including not-for-profit organizations. Most birth centers earn no profit for the first couple of years, and when a profit margin shows up, it almost always goes toward program development. In 2018, eight accredited birth centers in the United States closed. So far in 2019, eight more accredited birth centers have closed, with a ninth announcing their closure after 13 years in operation literally as we were writing this post.
Obtaining funding for birth centers is difficult. We are not attractive to private investors for start-up money because we are too small, don’t have rapid growth opportunities, are not quickly scalable, and are not a well-understood service or industry. (How many of you struggled to get your friends or family to understand why you chose a birth center? Now try explaining it to them and asking them to invest money on top it! 😂)
Birth centers provide extensive community support and services, much of which is provided at no charge to the clients and solely at the expense of the birth center. At Babymoon, we frequently discount, extend payment plans, and provide pro bono services for families with financial hardship. These services are not subsidized by grants or foundations who support our organization. They come directly out of our bottom line. This philosophy is shared by every member of our team, who frequently volunteer their time and talents to serve our community – offering free classes, providing pro bono doula services, speaking in high school and college classes, making meals for new or bereaved parents, and donating their time in countless other ways.
While some birth centers have chosen to be not-for-profit entities, Babymoon has not. This was a well-researched and thoughtfully made choice upon our opening in 2010. Non-profit organizations are governed by a Board of Directors who retain ultimate decision-making power. If profit margins are too low or consistently in the negative, the board may choose to shut the business down. This has happened to many, many not-for-profit birth centers. Babymoon’s founders didn’t and don’t want to put control of so many people’s care into someone else’s hands. Deciding against being a non-profit was a purposeful choice that doesn’t prevent or stop our desire to help underserved populations and make birth center and midwifery care attainable for all.
We wish people were lining up in droves to open birth centers all over the country. And we wish investors were pounding on our doors wanting to help fund them! The reality is that freestanding birth centers are usually created and staffed by people who are simply passionate about the model of care and willing to work twice as hard for a lesser profit margin.
We hope you will join us in our “barn-raising” and help bring a freestanding birth center back to Tucson! If you would like to contribute, please find our Indiegogo link here. To join our mailing list, please click here.
Thank you for your support!
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Diana Petersen M.Ed., LCCE
Director of Education, Babymoon Inn
Diana Petersen received her journalism degree at the University of Arizona and her Master’s degree in education at Northern Arizona University.